Excedrin® Migraine Experience app for iPhone and iPad

Experience the symptoms of a migraine, and share your own personal migraine simulation with others, to help others understand the true impact of
migraines. Excedrin® knows that migraines are more than “just a headache”, and with The Excedrin® Migraine Experience you can help others understand
how debilitating the symptoms of a migraine can be – beyond the pain. Using augmented reality technology, The Migraine Experience models migraine
symptoms, such as aura and sensitivity to light, and adds these symptoms to real time video from your device’s camera to simulate the experience of a
migraine in the real world. Entering handheld mode allows you to demonstrate your migraine symptoms anytime, anywhere using just your device.
Additionally, the app can be paired with Google Cardboard™ to simulate the symptoms of your migraine through your eyes. Migraines are personal, so
Excedrin® has created a fully customizable experience allowing migraine sufferers to select from a range of symptoms they actually experience to share
their migraine with friends and loved ones so that they can better understand the condition. Migraine symptoms include: - Sensitivity to light - Thumping
headache - Disorientation - Floating spots - Aura